In-house product
Lumaya
A beauty and wellness network where clients find the right artist, follow their work, message them directly, and book—while artists and studios grow their practice.
Your people for beauty & wellness
Leila Moreau
Esthetician · ★ 4.9
128
Moments
2.4k
Saves
86
Reviews
Results-focused skin care for every skin type. Consultations in studio or virtual.
Beauty is personal.
Find your people.
Services
Hair
BarberSkin
MassageTop artists near you
Leila
Sienna
Marco
NadiaBookings
+ NewBridal makeup trial
10:00 – 11:00
Nadia Brooks · Glow Room StudioSignature facial
14:30 – 15:30
Leila Moreau · Leila Skin LabCut & colour
11:00 – 13:00
Marco Vidal · Atelier VidalOverview
What is Lumaya?
Lumaya is a Softrious in-house product for a three-sided beauty and wellness network. Clients discover artists by specialty and location, independent artists build a portfolio and client base, and studios showcase their team and recruit talent—all around direct, lasting relationships.
The problem it explores
Choosing a stylist, esthetician, or therapist is a personal decision, yet most booking tools treat artists as interchangeable time slots. Good artists struggle to be found without constant posting, and clients lose touch when an artist changes studios. Lumaya explores a network built around the relationship itself.
- Type
- In-house product by Softrious
- Product
- Mobile app · Beauty & wellness marketplace
- Platforms
- iOS & Android · Flutter + Node.js
- Scope
- Product strategyMarketplace designBrand identityUX & UI designMobile architecture
- Related service
- Website & Mobile Development
The challenge
What we set out to solve.
Serve three audiences—clients, independent artists, and studios—in one product without it feeling crowded, and make trust visible before anyone books.
- 01Help clients choose with confidence, not guesswork
- 02Let artists be discovered even when they don’t post often
- 03Keep client–artist connections when artists change studios
- 04Give studios visibility, online booking, and a way to recruit
Key features
The product, feature by feature.
- 01
Smart discovery
Search by service, specialty, and distance, with a map of nearby artists and studios.
- 02
Pro profiles
Credentials, specialties, experience, portfolio, and reviews on one page.
- 03
Moments
A portfolio feed where every look links to the artist and a bookable service.
- 04
Direct messages
One-to-one chat that can propose and confirm appointments in the thread.
- 05
Bookings, 24/7
Real-time availability, reminders, reschedules, and visit history.
- 06
Studio pages & talent
Studios showcase their team, take bookings, and connect with artists to recruit.
- 07
Live arrival tracking
For home visits, clients watch their artist approach on the map with a live ETA and arrival alerts.
- 08
Artist navigation
Turn-by-turn directions to the next visit, with location shared only while en route.
- 09
Studio live board
Studios see their whole team on one map—on the way, in session, or available.
Interface
Nine core screens, including live tracking.
A dark, editorial interface with champagne accents—so portfolios and people take centre stage. Home visits are tracked in real time on the map, for clients, artists, and studios.
- 9:41Lumaya
Beauty is personal.
Find your people.Artists, studios, or servicesServices
Top artists near you
Home screen 01Home
A warm, editorial welcome with search, services, and top artists nearby.
- 9:41◎ Skin care · Near meArtistsStudiosBook
Leila Moreau
Esthetician · 0.8 km · ★ 4.9
Nearby screen 02Nearby
Artists and studios on a map, filtered by service and distance.
- 9:41
Leila Moreau
Esthetician · ★ 4.9
Licensed10+ yrsFacialsPeels128
Moments
2.4k
Saves
86
Reviews
Results-focused skin care for every skin type. Consultations in studio or virtual.
MessageBook a visitArtist profile screen 03Artist profile
Credentials, specialties, portfolio, and one-tap booking.
- 9:41
Moments
For youFollowingSavedJalen Price
Master barber · Downtown Studio
Fresh taper and textured top. Booking for next week is open ✂️
♥ 312💬 41Book this lookMoments screen 04Moments
A portfolio feed where every look links straight to booking.
- 9:41←
Nadia Brooks
● Online
Hi Nadia! Do you do bridal trials on weekends?
Hi! Yes—Saturday mornings work best. Do you have a look in mind?
Soft glam, nothing too heavy 🙂
Perfect. I’ve sent two trial times to your bookings.
SAT14AcceptBridal trial · 10:00
Proposed by Nadia
+ Write a message…↑Messages screen 05Messages
Direct conversations that turn into confirmed appointments.
- 9:41
Bookings
+ NewOCT14Bridal makeup trial
10:00 – 11:00
OCT22Signature facial
14:30 – 15:30
NOV03View past visitsCut & colour
11:00 – 13:00
Bookings screen 06Bookings
Upcoming visits across artists and studios, in one place.
- 9:418MINLive
Sienna is on the way
Arriving 11:22 · 2.4 km away
💬✆Sienna Hart
Blowout & styling · Home visit
ConfirmedOn the wayArrivedLive tracking screen 07Live tracking
Follow your artist to your door in real time, with a live ETA.
- 9:41↱
300 m
Turn right onto Linden Blvd
Sharing live locationFastest route · light trafficNext: Amelia · 11:30
Bridal trial · 14 Rose Park Lane
7 min
2.1 km
→Slide when you arriveOn the way screen 08On the way
Turn-by-turn directions for artists, sharing live location with the client.
- 9:41Live
Live team
Atelier Vidal · 6 artists today
All 6On the way 2In session 3Sienna Hart
Hair artist
On the way
6 min
Nadia Brooks
Makeup artist
On the way
12 min
Leila Moreau
Esthetician
In session
25 min left
Studio live board screen 09Studio live board
Studios see every artist on the map—on the way, in session, or free.
User journey
From “who should I trust?” to a booked visit.
- 1
Search a service
Pick a service and see who’s nearby.
- 2
Compare artists
Check credentials, specialties, and portfolio.
- 3
Say hello
Ask questions directly before committing.
- 4
Book a visit
In studio or at home—any hour of the day.
- 5
Track arrival
For home visits, follow your artist live on the map.
Who it’s for
The people Lumaya is designed around.
Every screen was shaped around these user profiles: what they need, what gets in their way, and what the product changes for them.
Priya
34, books a stylist every few weeks
- Needs
- Find an artist whose work she trusts and book without back-and-forth.
- Frustration
- Portfolios live on Instagram and bookings happen over DMs.
- What the app gives them
- Portfolios, reviews, chat and 24/7 booking in one place.
Leo
29, independent makeup artist
- Needs
- Fill his calendar and look professional without running an admin desk.
- Frustration
- He loses hours a week to messages, reschedules and no-shows.
- What the app gives them
- A pro profile, a bookable portfolio, reminders and turn-by-turn directions to home visits.
Brand identity
A refined identity for a personal, premium category.
Lumaya’s identity was created from scratch: a two-petal mark for client and artist, an aubergine-black canvas, champagne gold, and an editorial serif.
Logo
Two petals meeting—client and artist—with a rose highlight for the relationship at the centre.
Aubergine
#110E13
Velvet
#262029
Champagne
#E5C07B
Rose
#E8A5A0
Bronze
#C99A5B
Ivory
#F6F1EC
Type & feel
Editorial. Warm. Personal.
Design decisions
Why it looks and works the way it does.
Dark, editorial, and calm
A deep aubergine canvas lets portfolio photos glow, while champagne accents and a serif feel premium without being loud.
The artist is the hero
Profiles follow the person, not the studio, so clients can stay with the artist they trust.
Content that converts
Every Moment links to the artist and a bookable service, turning inspiration into a visit.
Clear wellness boundaries
The app connects people; it doesn’t give medical advice. Health-related services carry a clear notice to consult qualified professionals.
Proposed architecture
How we’d build it.
A marketplace backend that handles search, media, messaging, and bookings for three kinds of users—with roles and permissions enforced on the server.
- 1
Mobile app
One Flutter codebase for iOS and Android, with role-aware experiences for clients, artists, and studios
- 2
Marketplace API
Node.js (TypeScript) services for profiles, services, availability, and bookings, with role-based access control
- 3
Search & discovery
Full-text and geospatial search across artists, studios, and services, ranked by relevance and distance
- 4
Content & messaging
Media pipeline for portfolio images and real-time chat with booking proposals
- 5
Live location
Artists share location only during an active home visit; updates stream over WebSockets with ETAs from the Directions API, then sharing stops automatically
- 6
Trust & safety
Credential checks, reporting and moderation tools, and clear wellness disclaimers
Tech stack
Built with Flutter and Node.js.
One Flutter codebase delivers polished iOS and Android apps, backed by a TypeScript Node.js API for search, real-time chat, and booking. Proposed stack for this product.
Mobile app
- FlFlutterSingle codebase for native-quality iOS and Android apps
- DaDartType-safe app language
- RiRiverpodPredictable app state management
- GoGoogle Maps SDKMaps, live tracking markers, and the studio live board
- GoGoogle Directions APIRoutes, turn-by-turn guidance, and live ETAs
Backend
- NoNode.jsMarketplace API in TypeScript
- NeNestJSModular services with role-based guards
- SoSocket.IOReal-time messaging and booking updates
- BuBullMQReminders, notifications, and media jobs
Data & search
- PoPostgreSQL + PostGISProfiles, bookings, and location queries
- OpOpenSearchFast search across artists, studios, and services
- ReRedisAvailability caching and rate limiting
- AmAmazon S3 + CloudFrontPortfolio media storage and delivery
Cloud & services
- AWAWSContainers, managed database, and storage
- StStripe ConnectDeposits and payouts to artists and studios
- FiFirebase Cloud MessagingBooking reminders and message notifications
- SeSentryCrash and error monitoring
Approach
How we shaped it.
It follows the same delivery model we use for every client engagement.
- 01
Discovery
Align goals, define the product scope, and create a shared roadmap before engineering begins.
- 02
Design
Create a polished interface system, validate flows, and define the experience before code.
- 03
Engineering
Build with clear milestones, visible progress, and maintainable code from day one.
What it demonstrates
- Designing a three-sided marketplace with distinct journeys
- A premium, dark visual identity for a lifestyle brand
- Discovery, social content, messaging, and booking in one product
- Clear boundaries for wellness content and safety
What we’d validate next
- Validate the three-sided onboarding with artists and studios
- Test how Moments influence booking decisions
- Measure how live tracking affects home-visit no-shows and lateness
- Pilot studio recruiting tools with a small group of studios
Lumaya is a Softrious in-house product, designed and planned end to end by our team.
From the team
Behind the build.
“Lumaya has three very different users—clients, independent artists and studios—and every screen had to work for whoever was holding the phone. Home visits shaped the most: we designed live arrival tracking so clients stop wondering where their artist is, and artists share location only while they’re on the way.”
Let’s talk
Ready to discuss your project?
Tell us about your goals, timeline, and product ambitions. We’ll help you shape the right next step.
What happens next
- 1Tell us what you needA few sentences about the product, the problem, or the team you want.
- 2A short intro callWe talk through the work, the timeline, and who should be involved.
- 3A clear plan and proposalScope, team, and cost in writing—so you can decide with confidence.