Discovery
Step 01: Align goals, define the product scope, and create a shared roadmap before engineering begins.
Custom software
Custom software shaped around how your business works.
Softrious designs and builds custom business applications, web platforms, integrations, internal tools, and dashboards. The work combines product strategy, interface design, and engineering so the software fits your operations today and stays maintainable as you grow.
What’s included
What’s included in Custom Software?
Business applications, web platforms, integrations, internal tools, and custom dashboards—shaped around how your business actually works.
- Business applications
- Software built around your workflows, roles, and rules rather than adapted from a generic template.
- Web platforms
- Multi-user platforms and SaaS products defined, designed, and engineered from first release to long-term growth.
- Integrations
- Reliable connections between your apps, payment providers, and third-party APIs so data moves without manual re-entry.
- Internal tools
- Purpose-built tools that replace spreadsheets and workarounds in how your team operates day to day.
- Custom dashboards
- Data-heavy interfaces that make metrics, status, and decisions easy to read for the people who use them.
- Maintainable foundations
- Clear architecture, documentation, and release artifacts that make the software easy to own and extend.
Who it’s for
Who is this service for?
Softrious works with startups and growing businesses. This service is a good fit for:
- Businesses whose operations have outgrown off-the-shelf tools
- Founders turning a validated idea into a platform or SaaS product
- Teams replacing spreadsheets and disconnected systems with one source of truth
Where we focus
- Fit to your operations
- Discovery maps how work actually happens before any screens or code are designed.
- Reliability
- Structured engineering with clear milestones, tested integrations, and traceable releases.
- Ownership
- Documentation and release notes so your team understands what was built and why.
Process
How the work is delivered.
Every engagement moves through discovery, design, and engineering with clear milestones and visible progress.
Design
Step 02: Create a polished interface system, validate flows, and define the experience before code.
Engineering
Step 03: Build with clear milestones, visible progress, and maintainable code from day one.
AI-accelerated delivery
Shorter timelines, engineers still in charge.
AI now writes, reviews, and tests much of the routine code, so custom software ships sooner and maintenance costs less. Our engineers stay in charge of every decision, review, and release.
Typical project timelines
Weeks from kick-off to launch
- Traditional
- AI-assisted
Marketing website
Design, build, CMS, and launch
8 wks3 wks−63%Cross-platform MVP app
React Native or Flutter, iOS + Android
16 wks6 wks−63%Custom web platform
Accounts, dashboards, integrations
24 wks9 wks−63%Native iOS + Android apps
Swift and Kotlin, two codebases
28 wks11 wks−61%
View as table
| Project | Traditional | AI-assisted | Time saved |
|---|---|---|---|
| Marketing website | 8 wks | 3 wks | 63% |
| Cross-platform MVP app | 16 wks | 6 wks | 63% |
| Custom web platform | 24 wks | 9 wks | 63% |
| Native iOS + Android apps | 28 wks | 11 wks | 61% |
Where the time goes
Cross-platform MVP app · 16 weeks → 6 weeks
- Traditional
- AI-assisted
Traditional
AI-assisted
10 weeks saved
- DiscoveryAI summarises research and drafts specs
- DesignStitch turns flows into first UI drafts
- BuildCursor, Claude Code, and Antigravity
- TestingAI-written tests run on every change
- LaunchAutomated release checklists
View as table
| Phase | Traditional | AI-assisted | How AI helps |
|---|---|---|---|
| Discovery | 2 wks | 0.75 wks | AI summarises research and drafts specs |
| Design | 3 wks | 1 wks | Stitch turns flows into first UI drafts |
| Build | 8 wks | 3 wks | Cursor, Claude Code, and Antigravity |
| Testing | 2 wks | 0.75 wks | AI-written tests run on every change |
| Launch | 1 wks | 0.5 wks | Automated release checklists |
The AI tools in our workflow
We pick the right tool for each stage—and every AI-generated change is read, tested, and approved by an engineer before it ships.
- Build
Cursor
AI code editor
Our day-to-day editor: codebase-aware completions, multi-file edits, and fast refactors across web and mobile projects.
- Build & test
Claude Code
Agentic coding by Anthropic
Plans and carries out larger changes from the terminal—features, migrations, upgrades, and the tests that cover them.
- Build & verify
Google Antigravity
Agent-first development platform
Runs coding agents across the editor, terminal, and browser to build features and check them in a real browser.
- Design
Google Stitch
AI UI design
Generates first UI drafts from flows and prompts, which our designers refine in Figma into a polished design system.
Automated testing with AI
Testing used to be the slowest, most skipped step. Now AI writes and maintains the tests alongside the code, so every change is checked automatically—before a release and long after launch.
- Write code
- AI drafts tests
- CI runs suites
- Visual checks
- Engineer approves
- Release
Every PR
Full suite runs
Web + mobile
End-to-end flows
100%
Releases reviewed
Tests written with the code
AI agents draft unit and integration tests for every feature, and engineers review them like any other code.
End-to-end user journeys
Sign-up, checkout, and booking flows run automatically on web (Playwright) and mobile (Maestro).
Visual regression checks
Screens are compared on each change, so layout and style breaks are caught before users see them.
Runs on every change
The full suite runs in CI on every pull request and before every app-store or web release.
Self-updating test suites
When the UI changes on purpose, AI updates affected tests and flags them for review—no stale suites.
Human sign-off
AI speeds testing up; an engineer still owns the result and approves every release.
Support & maintenance · FDEs
More done every month—for a low, fixed price.
AI multiplies what one Forward Deployed Engineer can do. You get senior, embedded support for your website and apps at a fraction of a full-time hire.
- A dedicated Forward Deployed Engineer who knows your product
- AI-assisted triage, fixes, and upgrades—so more gets done each month
- Automated tests on every release to prevent regressions
- Low, fixed monthly plans; scale up or down any month
Support & maintenance, sped up
The same work your FDE does each month, with and without AI
- Traditional
- AI-assisted
Typical bug-fix turnaround
6×faster
48 h8 hAI traces the cause; your FDE fixes and ships it
Regression testing per release
32×faster
16 h0.5 hAutomated suites replace manual click-through
OS & framework upgrade
5×faster
5 d1 dAgents handle the bulk of the migration
View as table
| Task | Traditional | AI-assisted |
|---|---|---|
| Typical bug-fix turnaround | 48 hours | 8 hours |
| Regression testing per release | 16 hours | 0.5 hours |
| OS & framework upgrade | 5 days | 1 days |
Indicative ranges from our planning model, not client results. Every project’s timeline is confirmed in discovery.
Explore support & maintenanceFAQs
Custom Software: common questions
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When does custom software make more sense than an off-the-shelf tool?
Custom software is worth considering when your workflow is a competitive advantage, when off-the-shelf tools force costly workarounds, or when you are building a product to sell. Discovery helps decide this before any engineering begins.
022 of 2
Can you integrate with the systems we already use?
Yes. Integrations with payment providers, third-party APIs, and internal databases are a core part of custom software work. Discovery confirms what each system exposes and agrees how data should flow.
Next: Can you integrate with the systems we already use?
Custom software is worth considering when your workflow is a competitive advantage, when off-the-shelf tools force costly workarounds, or when you are building a product to sell. Discovery helps decide this before any engineering begins.
Yes. Integrations with payment providers, third-party APIs, and internal databases are a core part of custom software work. Discovery confirms what each system exposes and agrees how data should flow.
Let’s talk
Ready to discuss your project?
Tell us about your goals, timeline, and product ambitions. We’ll help you shape the right next step.
What happens next
- 1Tell us what you needA few sentences about the product, the problem, or the team you want.
- 2A short intro callWe talk through the work, the timeline, and who should be involved.
- 3A clear plan and proposalScope, team, and cost in writing—so you can decide with confidence.